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Culpepper | Kurland “Frozen”

The first commercial I shot for Culpepper | Kurland.
I thought of the business card toss-to-endplate idea a few years before, but the overall inspiration was the opening credits of Watchmen (2009).  We didn’t have an L.A. budget, so, instead of a bunch of crazy 3D or multi-cam rigs, we did some practical trickery with some adjustments in post.

Shot on a RED One.  VFX was a combination of Cinema4D and Adobe After Effects.